To introduce the launch of the Nomu Ceremonial Matcha, we created an innovative paid social giveaway campaign to enhance Nomu's digital presence across social media platforms. Our primary goal was to amplify brand recognition, and to achieve this, our team incorporated Nomu's core values of freshness, flavor, and enjoyment, into an engaging and lively content. Inspired by the allure of Japan and Kagoshima's locally sourced matcha, we curated a captivating giveaway campaign, specifically tailored to resonate with a targeted audience, spotlighting Nomu's position as the new vegan beverage destination nestled in Amsterdam's bustling heart. From immersive IG stories depicting the journey and quality of Nomu's matcha to interactive social media initiatives, our aim was to seamlessly integrate Nomu into the digital landscape, leaving a lasting impression on their audience.