At Studio HF, we recognize that in today's competitive market, a robust social identity is the foundation of success. Through our collaboration with the July hotel, we set out to translate their brand vision into a genuine and captivating social identity. Employing a combination of creativity and strategy, we delved deep into the brand's essence, values, and aspirations: independence and convenience of apartment living, coupled with the comfort and seamless service of a hotel. We crafted a social narrative that unveils the brand's uniqueness. Our process began with a comprehensive social media audit, allowing us to understand their online performance and market positioning. This analysis enabled us to pinpoint content opportunities that would effectively convey the brand's story and resonate with a diverse audience across the Netherlands. Our objective was clear: to showcase via engaging content that the July Boat & Co is more than just a hotel—it's a versatile space for work, dining, staycations, or an ideal accommodation for tourists seeking a memorable experience.